Julee Morrison has been obsessed with Bon Jovi since she was a teenager.

So when paid ads for fan sites started popping up on the 41-year-old Salt Lake City blogger’s Facebook page, she was thrilled. She described herself as a “clicking fool,” perusing videos and photos of the New Jersey rockers.

Then it dawned on Morrison why all those Bon Jovi ads appeared every time she logged onto the social networking site.

“Facebook is reading my profile, my interests, the people and pages I am ‘friends’ with and targeting me,” Morrison said. “It’s brilliant social media, but it’s absolutely creepy.”

For Facebook users, the free ride is over.

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