The Dex Yellow Pages may operate under the moniker “DexKnows,” but if you go searching for medical marijuana dispensaries in its paid listings, Dex is pleading ignorance.

Wolf Wolfstar, a co-owner of the dispensary Indigenous Medicines in Boulder, told Boulder Weekly that when she recently tried to place a paid advertisement with Dex, she wanted to list the term “medical cannabis” in the ad.

At one point, Wolfstar says, her Dex ad representative offered to place it under a new heading, “Dispensaries.” But the representative then backed off on that offer, telling Wolfstar that the ad wouldn’t be included at all because “the attorneys and higher-ups were concerned about placing the listings,” she says.

So Wolfstar compromised, removed “medical cannabis” from the listing, and agreed to have the ad placed under the “Alternative Medicine” heading. She wasn’t permitted to add words like “tinctures” or “edibles.” On the other hand, she was successful in having the words “Free RN consultation” printed in green.

“I don’t understand why a legal business in the state of Colorado is being prohibited … from listing a legitimate business in the phone book,” Wolfstar says. “The Bus Stop is listed. There’s no problem listing an alcohol ad, even with the word ‘liquor’ in it. Even tobacco ads are in the book.”

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